S-curves are used to describe product adoptance and market maturity. During saturation new businesses and technologies start taking over.
Horizons and S-curves: Products today, tomorrow and in the future
A product portfolio contains product lines across many horizons according to their lifecycle. Therefore overall business performance depends on the contributions of all of these products.
They are in different adoption phases. They can grow easily or strongly, are in saturation, or are completely outdated by new approaches. (more…)