Sweet Spot of Innovation
Innovation methods need to be balanced and timed
A sweet spot of innovation has been found and balance is achieved when a new product has proven feasible, its business model is viable and customers feel a desire to get it and use it. Thus answering the questions what, how and why?
Differentiation and competitive advantage is added when all of your competitors cannot target the same spot, or, have solutions ready.
But how can we achieve this? (more…)