Innovation methods need to be balanced and timed
A sweet spot of innovation has been found and balance is achieved when a new product has proven feasible, its business model is viable and customers feel a desire to get it and use it. Thus answering the questions what, how and why?
Differentiation and competitive advantage is added when all of your competitors cannot target the same spot, or, have solutions ready.
But how can we achieve this? (more…)
Digital idea collections
Documentation of innovation projects, experiments, field studies, workshop results and more pile up quickly.
While their creation is mostly an analog process, collection and selection must be structured and digital as soon as ideas and insights are generated. (more…)